Transportation Coordinator Spotlight:
Fonda Franklin-van der Sanden and Kory Cornelison, LivingSocial
Most companies provide some sort of employee benefits. We’ve all heard of a 401(k) plan or health insurance benefits. At LivingSocial this is also true. Beyond these health or financial savings benefits, LivingSocial also provides commuter benefits.
A recent Wall Street Journal article, Ten Ways You’re Probably Leaving Money on the Table, explains:
“While roughly 11.7 million workers have access to a commuter-benefit plan, consumer-directed benefits administrator WageWorks estimates that fewer than 3 million sign up for it. They’re missing out on potentially hundreds of dollars in annual savings.”
LivingSocial helps its employees get to work and beyond
LivingSocial employees work directly with their benefits administrator, WageWorks, and commuter subsidies are directly added to the employees’ paychecks. LivingSocial provides the following commuter benefits to its employees:
• 50% subsidy on public transportation (e.g. bus) up to $100/month
• 50% subsidy on parking costs up to $100/month
• Bike subsidy for up to $20/month on bike costs and repairs
How LivingSocial promotes alternative forms of transportation
In May 2013, LivingSocial kicked off National Transportation Month by rolling out the incentives provided by Pima Association of Governments’ Travel Reduction Program. Employers were able to create their own incentive programs to promote alternative transportation.
LivingSocial raffled off monthly gift baskets to those who carpooled, biked or rode the bus to work in a given month. The program proved to be a huge success for LivingSocial, as measured by an increase in bike ridership, carpools, and overall education and transparency of the commuter benefits the company offers its employees.
The biggest internal challenge has been finding the best way to communicate and promote the Sun Rideshare information to employees, and trying to answer “What do people really want?” LivingSocial saw that people love incentives and information. From gift baskets to bike maps, to information on bike events, the LivingSocial employees liked getting involved.
LivingSocial has continued to offer information to its employees and is still seeing the number of people using these alternative modes of transportation grow.
Congratulations to LivingSocial for going above and beyond.