Pima Association of Governments’ Sun Rideshare travel assistance program/carpool matching
database is promoted to employers in PAG’s travel reduction program. Currently, the Sun Rideshare database has
3,600 registrants and PAG would like to encourage more commuters to use alternative modes of transportation
to help reduce congestion and keep our air clean. Sun Rideshare’s current promotional infomercial used by PAG
Travel Reduction Program employers was created in 2014 and needs updated content to align with the Sun
Rideshare message of Drive Less. Save More. The new infomercial content also needs to reflect PAG message
themes of mobility, sustainability and livability.
Full RFQ: Sunridshare Infomercial 2017 Request for Quote (pdf)
Proposal Deadline: January 31, 2017
Submit proposals to:
Pima Association of Governments
1 E. Broadway Blvd., Suite 405
Tucson, AZ 85701
Submit questions to sstorm@PAGregion.com. Responses will be posted online for all parties to view.
|Q. A question about the existing "Drive Less. Save More" campaign. Do you have this look from a graphic standpoint already in place?
|A. We have used the current graphic design look for this campaign for three years. We are open to a new look and feel to go with the "Drive Less. Save More." message.
|Q. What criteria are you going to use for the selection and how is it weighted?
|A. Basic Creative Concept: 50%; Cost: 20%; Qualifications and Experience: 30%
|Q. Are the ideas submitted going to be posted for public viewing?
|A. No. Concepts will not be posted for public viewing. Note: We are looking for a basic concept/idea (not the full script at this stage)
|Q. Is the RFQ going out to only local agencies or is it regional/national?
|A. Local agencies were notified, but the RFQ is posted online and could attract non-local submissions.